Do’s And Don’ts For Cannabis Branding Strategies

DO: Create A Catchy Name And Eye Catching Logo

Your brand name and logo will become some of your most important assets. You’ll want to pick a name that tells users something about your brand and sticks in their minds. As for your logo, it should be fun and eye-catching – suitable for printing on your packaging, your bags, and even some of your products.

You might want to do some market research when it comes to picking your name. As for your logo, you should enlist the help of a professional graphics designer or even a branding expert to ensure you get the best logo possible.

DON’T: Be Generic With Your Name And Logo

One of the biggest branding mistakes that cannabis companies often make is choosing a name and logo. For instance, calling your company “Best California Dispensary” is a good way to let customers know what you offer, but it’ll also make your dispensary sound incredibly plain and might even put customers off.

The same applies when creating your cannabis logo. Far too many cannabis companies represent themselves using a green marijuana leaf. As a result, many cannabis brands have similar-looking logos and struggle to stand out. Make sure you pick something unique that represents your brand and your brand alone.

DO: Boost Your Brand Visibility With Custom Products

Once you have a great name and logo for your brand, you can use these branding materials in all kinds of ways. Naturally, your brand logo should be placed on your signage, your website, and your packaging. However, one of the best ways to build your brand visibility is with branded cannabis products.

You can order a variety of custom-branded cannabis products for your business. Accessories such as lighters, grinders, and rolling papers are particularly useful. After all, many customers will want to buy these products as an add-on purchase. Enhancing them with your name and logo will keep your business in their minds and keep them coming back.

DON’T: Slack Off On Customer Service

Don’t forget that the service you offer goes hand-in-hand with your brand reputation. If people experience slow service and impolite staff members when they visit your business, you could lose them as customers. What’s more, your business could miss out on more potential customers if they spread the word.

That’s why you should strive to offer world-class service to everyone who visits your business. If people experience fast, friendly service whenever they visit your business, they’re more likely to leave positive reviews and recommend your business to their friends. As a result, you’ll build a great brand reputation.

DO: Use Social Media And Influencer Marketing

Social media is an incredibly effective way to bolster your brand visibility and reputation. You can create pages on a variety of social media platforms such as Facebook, Twitter, Instagram, and Linkedin. You can then post product images, interesting infographics, information, and even memes on these platforms.

Over time, you’ll build a following of potential customers via your social media channels. You should also reach out to cannabis influencers to help market your products. Popular influencers can bring tons of attention to your brand and attract new customers to your business fast.

DON’T: Use Web Ads To Market Your Business

Many new businesses use pay-per-click ads to market their business website, especially on platforms such as Facebook. However, if you’re running a cannabis company, you should avoid web ads at all costs.

Cannabis companies are restricted from using many traditional forms of advertising, including billboards, TV ads, radio ads, and web ads. As such, trying to use traditional web advertising could get your business in trouble. On top of that, generic web ads are often associated with scams and untrustworthy brands, so you shouldn’t use these for your business.

DO: Cast A Wide Net With Your Marketing

Cannabis is becoming more popular around the United States, as well as the world. Using cannabis isn’t a niche activity anymore, especially as there are many fascinating cannabis products available. For instance, working professionals might microdose THC edibles for a brain boost whereas senior citizens may use CBD topicals to soothe pain and inflammation.

As such, you can cast a wide net with your marketing. You shouldn’t just market to graduates or young adults. Consider how you can appeal to new demographics and what kind of products they might want. Appealing to adults of all backgrounds is an excellent way to become a top cannabis brand.

DON’T: Market Your Brand To Children

While cannabis appeals to people from a wide range of backgrounds, there’s one demographic you should never include in your marketing – children. Marketing cannabis products to children is illegal and could land your business in serious trouble. Even if you’re just selling accessories or CBD, you still shouldn’t market your products to anyone under 21.

You should also avoid unintentional “child-like” marketing. For instance, using cartoon characters to market your brand could be seen as marketing to children. Generally, it’s best to use serious, straightforward marketing that’s clearly intended for an adult audience.

Conclusion

If you’re trying to enhance your brand visibility, build a good brand reputation, and ultimately attract more customers, these are some of the biggest do’s and don’ts for your cannabis branding strategy. Following these guidelines will help you cultivate a successful cannabis brand, no matter what type of cannabis business you’re running.

Make sure you read as many guides as possible on cannabis marketing and branding. That way, you can ensure you take the right steps to market your business and build your brand. You should also get custom-branded cannabis products for your business. Fortunately, you can find a range of high-quality branded products at Cannabis Promotions.