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How To Promote CBD Products Online with Affiliate Marketing

by Hasum | | | 0 Comments

Starting A CBD Business

Starting a CBD business is one of the best ways to get involved in the cannabis industry. Since most CBD products are made from hemp, they’re federally legal due to the 2018 Farm Bill. As such, you won’t need a marijuana business license like you would with a dispensary or cannabis farm. You can even sell CBD products via the internet.

If you’re reading this guide, you might already have an ongoing CBD business that you’re trying to improve. However, if you’re a CBD entrepreneur who’s still in the planning stages of building a CBD brand, you might want a few tips on how to get started. Selling CBD products online is the best way to attract customers, but you’ll need to handle a few other things first.

While starting a CBD business is easier than starting a cannabis business, you should still read up on your local CBD laws and restrictions. Some states are more lenient than others when it comes to CBD sales and marketing. And although you don’t need a cannabis business license, you’ll still need a business license, as you would with any other kind of company.

It’s best to have an ironclad business plan before you start your CBD business. Not only will it make the startup process much smoother, but it can also help you gain more funding from investors and venture capital firms. For more guidance on getting started, read our guide on how much it costs to start an online CBD store.

Make Sure Your CBD Business Has Strong Branding

If you want to get the most out of your affiliate marketing, you’ll need to build a strong brand before anything else. Branding is incredibly important if you want your business to be memorable. Strong branding will help you enhance your customer retention and make it much easier to develop a good reputation.

Start by choosing a catchy and memorable name for your business. Generic names like “Internet CBD Shop” might help you gain some Google hits, but they don’t look great on products and merchandise. Your brand name should say something about your business while simultaneously being somewhat unique.

You should also have an eye-catching brand logo. You might want to take some inspiration from some of the best cannabis logo designs. It also helps to consider some of the most iconic brand logos in the world, such as McDonald’s, Nike, and Starbucks. Make sure your logo is easily recognizable yet unique enough to differentiate your brand from other CBD brands.

Some businesses rebrand a few times to ensure their branding stands out. It helps to consider what would look good on custom products like lighters and rolling papers. Successful branding can be tricky, so you might want to enlist the help of branding experts to help you create the best brand name and logo possible.

Make Sure Your CBD Business Has Strong Branding

Build An Outstanding Online Store

Although word-of-mouth referrals bring customers into stores, a high-quality brand website is essential for affiliate marketing in the digital age. When you sell products online, your website is your storefront. As such, it needs to be clean, aesthetically pleasing, and easy to navigate. You should also have a web address that’s easy enough for anyone to remember. Your brand name followed by .com generally works well.

While your website should include all the usual essentials like an “About Us” page and a blog, you should also incorporate an online store into your website. That way, when customers are directed to your website, they’ll start browsing your products and might even be enticed to buy something right away.

You can add an online store to your website using online shopping cart software like Shopify or WooCommerce. You could also consider websites that host online menus for cannabis and CBD shops, such as Weedmaps and Leafly. You should fill out your product pages with plenty of details and feature your most popular products and deals on your landing page.

Once you’ve developed your brand and built your online store, affiliate marketing will work especially well for you. Affiliates and influencers can direct customers directly to your product pages. Or simply link them to your homepage where they’ll be enticed to browse and find the products they need.

Build Links With Affiliate Websites

One of the most important steps for successful affiliate marketing is to build connections with other websites. If you can encourage websites to link your website or even link people to your products, you’ll start gaining many new customers. Link building will also help boost your SEO, meaning you’ll get more hits from Google and other search engines.

It’s best to scope out websites related to cannabis, hemp, and CBD. Working with sites like these is a great way to reach your target audience. Some businesses pay websites to feature blog posts linking their products. SEO services for marijuana businesses can help you with this, but you can also negotiate with businesses yourself.

Some brands also create public affiliate programs allowing anyone to link their products. Some people create blogs and websites simply to become affiliates. These programs usually work by giving affiliates a percentage of each sale gained via their affiliate links. If you can recruit enough affiliates, this can work very nicely.

Reach Out To Social Media Influencers

Influencer marketing involves reaching out to popular people on social media platforms and striking a deal for them to promote your products. They might review your products in one of their posts or even use your products regularly, encouraging their customers to do the same. Some even include affiliate links directly to your products in return for a commission.

Affiliate marketing and influencer marketing go hand-in-hand. Social media influencers are among the most valuable affiliates you can gain these days. Popular people on Instagram, Snapchat, TikTok, and other platforms often generate a huge following of loyal viewers who will check out the products and services they promote.

Start by browsing these platforms for influencers that suit your brand. Luckily, you can find all kinds of cannabis influencers on popular social media platforms these days. Some larger influencers might expect an upfront cash payment, but many will be willing to promote your products in exchange for a commission or even in exchange for free samples.

It’s best to reach out to multiple types of influencers. For instance, CBD brands often work with fitness Instagrammers, wellness TikTok stars, and plenty of cannabis-related pages to promote their products. Widening your net can help you bring more eyes to your website, ultimately helping you gain more customers for your business.

Reach Out To Social Media Influencers

Work With YouTubers And Podcasters

Social media websites like Instagram and Facebook aren’t the only kind of platforms you can use for influencer marketing. YouTube is now one of the most visited websites in the world, with people tuning in every day to check out channels related to their hobbies, interests, and passions. As such, finding popular YouTube affiliates is a surefire way to gain new customers.

Look for YouTube channels related to CBD, hemp, cannabis, fitness, self-development, and other topics related to CBD. Reaching out to these people and making a deal for them to promote your products can work incredibly well. You’ve probably already noticed the amount of YouTubers who take breaks during their videos to promote their sponsors.

Podcasters also make for excellent affiliates. Many people religiously listen to CBD-related podcasts, as well as podcasts related to health, wellness, and other topics related to CBD. Like YouTube videos, podcasts often feature promotions for sponsors. As such, sponsoring the right podcasts can help you build your brand and gain more customers.

Encourage Customer Referrals

Sometimes your customers can become the greatest affiliates for your business. Many people listen to their friends and family when it comes to what business to buy from. Offering top-notch products and excellent customer service can help you gain word-of-mouth referrals, but you should also give your customers extra incentives to promote your business to others.

Implementing a customer loyalty program for your CBD business is a surefire way to generate more referrals. Customer loyalty programs offer points for customers who spend more money. However, they can also be used to encourage customers to refer their friends for more points and rewards.

Customer referral programs often work similarly to affiliate marketing. Each customer who signs up to your online store gets a link to share with their friends and associates. If someone clicks their link and buys something, both parties gain a reward, such as a discount code or extra loyalty points.

As time goes on, more people will visit your store via referral links. They’ll then refer their friends, which will lead to even more sales for your business. You’ll need to use customer loyalty or customer referral software to implement this into your business. Some online shopping cart systems also feature customer loyalty and referral features.

Use Branded Products For Your Business

If you want to get people to promote your business passively, then make sure you get a range of custom-branded products for your business. Cannabis lovers often shop at CBD stores, so offering rolling papers, lighters, grinders, and other sought-after accessories with your brand name and logo is often a good way to encourage more sales.

Your brand name and logo should also be included on your product packaging and even your bags and boxes. That way, if people see someone carrying one of your products, they’ll take notice of your brand and might become customers in the future. It also ensures that customers will remember your brand if they want to buy from you again.

Custom-branded products aren’t just good for selling online. You can also offer them as promotional gifts. For instance, you might want to give branded merchandise to customers in your loyalty program. You can also hand them out at events such as hemp fairs and cannabis business expos.

You should also send custom-branded accessories as freebies for your affiliates and the influencers you work with. That way, they’ll be more likely to use them in the future. This can help develop your brand visibility and recognition significantly without much effort on your part.

Use Branded Products For Your Business


Promoting CBD products online with affiliate marketing is one of the best ways to build your brand and attract more customers. Affiliates can promote your products via websites, blogs, and other web content. You can also reach out to popular influencers to help you build some buzz for your brand.

Of course, one of the simplest and easiest ways to get started with affiliate marketing is to get some custom-branded items for your business. From packaging to merchandise to handy accessories, items with your name and logo can be used to promote your business in various ways. For custom-branded cannabis/CBD products and a range of guides, visit Cannabis Promotions.

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